You might be wondering, will changing nameservers affect my website and it’s SEO rankings.

Continue reading because we go in-depth on Nameservers and we answer some questions you may have about nameservers.

A name server works like a telephone switchboard. It holds the information that tells the internet where to find your web site and where to deliver your email.

Name servers look like this:

Despite being invisible to the visitors, changing nameservers will result in a different web hosting server.

The URL that visitors use to access the website will probably remain the same; however, the website will be hosted on a different server.

Changing name servers will not make any changes to your website besides the DNS of your site.

Your website will still be the same as it does not affect the content of your site.

What Happens When You Change Nameservers

how does nameservers work

Name servers provide information related to your domain to the Internet, including your website and email services.

A change of your DNS provider is the event where your website is being served by another provider instead of the old one.

Your website will have a new IP address once you change nameservers.

For instance: if your old nameservers were and (normally there are 2)

And you change the nameservers to and

Then your website gets its data from the former (

It modifies email records (MX records) as well.

In case you are not sure who your hosting provider is, try using

What Happens If You Remove Nameservers

The truth is that it is not possible. Logically, if you don’t let your website have a way to access its content, how can your website exist on the web?

In short, where will your website’s content load from if you eliminate your nameservers? Thus, DNSs are significant.

How Long For Nameservers To Update


You almost always see a disclaimer that it could take 24-48 hours for your change to take full effect if you make a DNS change.

However, How long does it actually take to completely propagate a DNS change? Let’s take a look at what this can affect.

How Propagation Works in DNS

In order to ensure all DNS information is current, the Secondary servers will check periodically with the Primary server to see if there have been any changes in the data hosted there.

The interval at which this check occurs is called the Refresh rate for the domain, and it is defined by a DNS record called the Start Of Authority (SOA) record associated with that DNS zone.

The Refresh interval determines how often all the Secondary servers get updates from the Primary DNS.

Refresh intervals seen on the Internet are anywhere from 30 minutes to a couple of hours, but can vary based on what the network administrator chooses to specify.

There is another mechanism in DNS that can make these changes propagate even faster.

Called DNS Notify, this mechanism makes the Primary server proactively notify the Secondary servers that there has been an update that they need to get.

The use of DNS Notify can reduce the interval between authoritative servers to a few seconds.

Time to Live (TTL)

When you look up a DNS name (or when your browser does), you query the authoritative server through a process known as recursion.

The system of resolving one domain name to one IP address is decentralized and widely implemented on the Internet — but you will need an authoritative set of the IP addresses for yours.

A DNS server nearest to you, a so-called caching DNS server, is the one your server would usually query whenever it has a question for DNS.

This server’s job is to locate the correct Authoritative server to obtain the information you want.

Any DNS records your Caching server finds will come with a Time To Live.

In order to avoid overloading the Authoritative servers, a Caching server when resolving a DNS name will remember it for a while.

If a record is requested more than once (or the question is asked again), the Caching server does not have to acquire the information more than once.

It can just deliver the information that it has cached, assuming the information is fresh.

Does Changing Nameservers Affect SEO

does nameservers effect seo

Changing name servers will not make any changes to the search engine rankings or SEO factors. However, if you are changing Nameservers due to hosting and not changing your nameservers such as cloudflare for dns caching.

Then it could affect your SEO efforts, Although the changes won’t be due to the change of nameservers but rather because of server location, speed, etc.

So if you are changing hosting which will require you to change your nameservers then you could impact your rankings.

Some factors which will affect your SEO when changing hosting are:

Hosting Server Location

In the past, Google used TLD’s (Top Level Domains) to classify websites based on where the hosting servers were located in the country.

They began using IP addresses over time. It is important to make sure that the web host company server is located in the same country that your website is serving to avoid losing traffic because of the geographical location of the new host.

Hosting Server Quality

If you go with a top web hosting provider whose servers are crowded and there is a lot of downtime, you will end up lower on the SEO ranks.

Finding a high quality hosting server would be best for your SEO efforts, such as good up time and faster speeds.

WP-Engine is a hosting provider which offers great server quality and should be considered.

WP Engine – 3 months free on annual plans!

Page Load Speed

The major determinants of website load speed are web hosting and site speed.

Google will rank you lower if your host slows down and your pages take too long to load.

Mobile searches, which now account for over half of all internet searches, are particularly likely to be affected by this change.

We wrote an article on how long it should take for a website to load and how to speed up your website so be sure to check it out.

Bottom Line

The name servers hold the data telling the internet where to find your website and where to send your email.

Changing nameservers will not affect the content on your website.

However, if changing nameservers is due to a hosting change, then it could impact your search engine rankings due to a change in server location, hosting speed, etc.

If you make a DNS adjustment, it could take 24-48 hours before your change takes full effect. 

The refresh interval specifies how often updates from the primary DNS are received by all secondary servers. 

DNS Notify allows the primary server to proactively notify the secondary servers of an upgrade. 

Using DNS Notify will decrease the interval to a few seconds between authoritative servers. A Time To Live will come with any DNS records your Caching Server discovers.

Caching, in order to prevent overloading the Authoritative Servers. The server will remember it for a while when resolving a DNS term.

We hope we answered your question on will changing nameservers affect my website and SEO rankings.