Are you utilizing AI (Artificial Intelligence) into your seo strategies?

If not, you should be. Artificial Intelligence, like it or not…will be shaping the way we do things from now on.

SEO is no different.

With all the hype and buzz around AI, why not let it help you get an edge on your competitors in the SEO world.

In this article, we will go over some AI-SEO tools to help speed up the process of task that could be considered soul-sucking at times.

What is AI

Artificial intelligence ( AI) is an umbrella term that encompasses various technologies, including machine learning ( ML), computer vision, deep learning, natural language processing ( NLP), and other technologies that are still evolving. 

Why Use AI For SEO

AI has one main objective: to perform cognitive tasks (often laborious and mundane) better and faster than humans. It is a technology designed to promote our work and our lives. 

In company, AI has already proven to be effective in increasing revenues. 

In sales and marketing, after adopting the technology, 30 percent of AI adopters seen a 6-10 percent rise in revenue.

How Can I Use AI For SEO

how can i use AI for SEO

AI has been a central component of big algorithms for search engines, including Rankbrain and BERT from Google. 

This aspect means you can improve your SEO using AI if you understand AI and how it affects search engines. 

But it isn’t all that. 

AI is also an outstanding data analysis tool, which is an important part of developing an efficient SEO strategy. 

You can do tasks quicker and more effectively with AI-powered SEO apps, from helping you identify trending trends to finding content gaps. 

In digital heaven, AI and SEO are match made.

What is it about  AI SEO that makes it Important?

While both AI and SEO are complex algorithms, used together, they make it easier for you to increase the rankings of your website. 

One thing about search engines to keep in mind is that they always put the consumer first. They plan to produce as appropriate content as possible. 

SEO is no longer all about keywords because of this. It’s a matter of:

  • What is the concept behind the question for the searchers?
  • What is the intent behind the question from the searchers?
  • What are the most important responses to the question from the user?

So, keyword stuffing (and hasn’t since Hummingbird) no longer works anymore. You need a great link building strategy for your content to rank, and to optimize for AI-powered search engines. 

Today (and in the future), user experience is one of the key factors influencing ranking. And AI is one of the easiest ways of creating a positive experience for website users. 

Let ‘s take a fast look at six ways to improve your SEO.

Machine learning AI tools for SEO: 6 things to use to improve your website.

Let ‘s look at a few ways you can use AI SEO to keep up with modern SEO strategies now that you understand what AI is and how AI SEO can affect your website.

-Opportunity Discovery With AI SEO

Discovering secret ranking resources that have not been exploited is one of the most significant aspects of SEO. 

This is one of the ways in which SEO for artificial intelligence proves to be productive in helping to improve the rankings of your website. In the last couple of years, strong AI-powered SEO tools have appeared, giving you more in-depth insight into:

  • Keywords you should target
  • Opportunities for link building

These and other insights you can get from AI-powered SEO tools are vital for developing a content plan that will improve the SEO of your website exponentially.

You need to find keywords, subject ideas, and other SEO opportunities that are not too popular as the competition to rank gets more fierce by the day. 

Find openings that are not being used by your rivals, and you’ll have a much better chance of ranking. 

Granted, it requires a lot of imagination, effort, and hard work to find these possibilities manually. 

However, you can discover golden SEO opportunities faster with the help of AI-powered SEO apps, including BrightEdge. 

One of the key reasons why AI has to be part of your SEO strategy is this.

Production of Content With AI SEO

content creation using AI

Discovering possibilities for material is just a small part of the SERPs’ fight to conquer. 

You have to produce content that hits the mark, too. 

This is where AI can contribute to improving your SEO. 

What? How? 

You can use AI to help you know what kind of content you should make after you’ve used a tool like BrightEdge to find keywords. 

AI-powered tools, once supplied with your target keyword, scour the web for content generated around that keyword. You’ll find, in a couple of seconds:

  • Gaps in material to exploit 
  • Trending subjects 
  • The average number of parts which should be included

It is easier to develop content customized to solve specific issues for your audience with observations such as these, in short, personalized content that meets user intent. 

Not only that, but AI will help you ensure that each step of your funnel is important to the content you produce. 

The production of content is no longer all about producing content of low quality that ranks. It’s about content creation that consumers can find useful. 

And that is precisely what AI is going to help you do.

Optimization of Content With AI SEO

Content optimization has been about keywords, internal relations, backlinks, and other on-page SEO strategies for a long time. 

Those aspects continue to matter. 

Search engines, however, are now looking at more than just such metrics. Search engines are becoming better at finding out exactly what the purpose of the searcher is when searching. 

How can the content be tailored for user intent? 

With the assistance of AI, you guessed it. 

Tools for AI SEO assist you:

  • Build clusters of topics that address questions from users and rank 
  • Know the optimal content duration of your given subject 
  • Allow proper use of keywords and LSI keywords

You can optimize the content with AI to meet Google’s E.A.T requirements found in their guidelines for search quality raters. You can build content which authoritatively answers user queries expertly. And that’s the kind of content that Google enjoys serving its customers.

But AI doesn’t end up helping to optimize search engine content. AI-powered writing instruments such as Grammarly also help ensure a pleasant reading of your writing.

This also helps to improve dwelling time, another aspect that means that the content is useful for search engines. 

The bottom line is that AI will help you create more optimized content that your readers can appreciate and interact with.

Scale Your SEO

scale your seo with AI

Tedious manual labor is a big part of SEO, which has made it hard for marketers to rapidly produce results. 

That was modified by AI. 

By collecting data, analyzing it, and converting it into actionable measures, AI-powered instruments have taken a lot of the grunt work out of SEO, 

More than that, however, you will find that SEO apps for artificial intelligence, like SEMRush, can also help with your technological SEO. It can, for instance, support you:

  • Conduct checks on websites 
  • Optimize Content Automatically 
  • Address problems related to duplicate content

On the on-page SEO front, by analyzing top-performing content, AI SEO software will help you scale up your content production. The software will then assist you to create optimized marketing plans and briefs for content. 

The laborious, mundane, and time-consuming (and often soul-sucking) elements of SEO can be taken over by AI. This is going to free up the staff to do other tasks that need human attention.

User Experience

Remember – Google’s (and other search engines) primary focus is the user.

This means user experience (UX) is a crucial element of SEO.

That’s probably why, in a rare announcement, Google let people know that page experience will be a significant ranking factor starting from the year 2021.

But what is page experience?

According to Google, page experience is a set of signals that measure a user’s satisfaction (or lack of it) when interacting with a web page. This goes beyond the page’s informational value.

It takes into account the overall UX the page provides.

Of course, pages with negative user experience won’t rank and those that offer users a positive user experience.

Where does AI come into play here?

With search engines thinking more like real human users, they can determine whether your page will provide users a positive UX or not.

This means when a user inputs a search query, search engines want to make sure they serve up:

  • Pertinent and authoritative material 
  • Pages with sufficient structure 
  • Pages with quick navigation 
  • Fast-loading pages 
  • Websites that are mobile-friendly

This will increase dwelling time and promote the sharing of your content if users can enjoy a customized experience on your website. Both are signals to search engines that ranking higher on SERPs is worth your content. 

The AI-powered SEO tools of today, such as Market Brew, will mimic search engines and offer suggestions on what you can do to boost the UX of your website. 

Conclusion

Regardless if you are ready or not. The future of SEO is here. 

And there are only two words — artificial intelligence. 

You can build a robust SEO strategy that is guaranteed to get you noticed by marrying these two disciplines. More than that, it will help you create an audience that is loyal. 

Of course, that translates to a healthier bottom line for any organization. 

Have you accepted AI SEO ‘s strength yet?